Welcome to Cogniter Technologies -Best Offshore IT company delivering best quality IT services that generate measurable business from technology investments.

Friday, 23 December 2011

Pay Per Click (PPC) and Its Advantages

PPC is defined as "pay per click". It is a form of advertising model under which businesses pay an agreed amount when ever their displayed Advertisement is clicked by some one surfing the internet. 

Businesses usually setup their PPC campaigns with various service providers such as Google, Microsoft etc where they offer how much they are willing to spend for a click that they will receive.
When a keyword query matches an advertiser's keyword list, or when a content site displays relevant content then PPC ad is displayed.

Advertisers who bid more are generally given better positions in the listings but there are other factors as well which play an important part in deciding these listings. It differs from network to network. Some networks such as Google adwords even use history of the advertisers in order to decide which position they will get in listings other factors used by adwords are CPC (cost per click), ad relevancy, click through rate and daily budget.

When the PPC campaign is setup you actually can control the traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic and control that traffic as per your budget. As organic takes a lot of work and time for your website to appear on top but PPC is instant way to promote your website by diverting huge traffic towards your website. 

In PPC a tem ROI is also matters a lot. It defines that how much you have invested in PPC campaign and how much return on investment you are getting. With the advancements it’s getting easier to track and control the campaigns. So the PPC optimization process needs very much expertise and experience which comes with time and work.

Cogniter Technologies is the best PPC Company India which also provides SEO services to their client world wide. 

Let us know in the comments how useful was this information to provide much better information.


  1. Thank you
    The information you shared is very informative Pay per Click Services

    1. IEEE Final Year projects Project Centers in India are consistently sought after. Final Year Students Projects take a shot at them to improve their aptitudes, while specialists like the enjoyment in interfering with innovation. For experts, it's an alternate ball game through and through. Smaller than expected IEEE Final Year project centers ground for all fragments of CSE & IT engineers hoping to assemble. Final Year Projects for CSE It gives you tips and rules that is progressively critical to consider while choosing any final year project point.

      JavaScript Online Training in India

      JavaScript Training in India

      The Angular Training covers a wide range of topics including Components, Angular Directives, Angular Services, Pipes, security fundamentals, Routing, and Angular programmability. The new Angular TRaining will lay the foundation you need to specialise in Single Page Application developer. Angular Training

  2. Thank you so much for providing this valuable information. It is very important to us. You Posted a Good Stuff... Web Development Services India

  3. Appreciable post. It is really necessary to deliver the importance of Pay Per click to business people for the purpose of gaining more traffic.
    PPC Services Mumbai.

  4. This is a great blog, usually i don't post comments on blogs but I would like to say that this post really forced me to do so!

    Mobile Applications Development Company & Web Development Company in India

  5. Great detailed information, I ll be visiting you more frequently, here is very interesting information.

    Seo Company Ohio & Top Seo Services Ohio

  6. Thank you so much for providing this valuable information...Posted great stuff, Various <a href="http://www.bluebitsystems.com/seo-company-in-mumbai/>E-commerce seo services</a>

  7. Thank you so much for providing this valuable information...Posted great stuff, Various E-commerce seo services

  8. مع شركة اركان المملكه للتنظيف,ومكافحه الحشرات,وكشف التسربات,وتسليك المجارى,ونقل العفش,وتنظيف البيوت انت
    شركة تنظيف منازل بخميس مشيط
    تتعامل مع افضل شركة بالمملكه ككل لانها تتعامل باقل الاسعار المتاحه فى مجال العمل
    شركة كشف تسربات المياه بخميس مشيط
    ونحن نوفر لك كل ما هو جديد وبخصم 30%فى مجال الحساب اذا معنا انت فى كل امان ممكن
    اتصل بشركة اركان المملكه لانها الافضل دائما فى كل المجالات
    شركة تسليك مجارى بخميس مشيط
    هكذا شركة اركان المملكه تقدم الخدمه الممتازه التى بدونها لا تستطيعوا العمل الجاد
    اننا نتعامل بالافضليه الكامله لاننا نتعامل بكل الاسعار البسيطه والممكنه
    شركة مكافحه حشرات بخميس مشيط
    نتعامل باقل الاسعار الممكنه والممتاحه فى هذا المجال وخاصه مدينه خميس مشيط
    شركة نقل عفش بخميس مشيط
    تحت شعار الراحه الكامله والاداء المتميز والخدمه طول اليوم
    معنا انت فى كل امان اتصل نصلك اينما كنت

  9. يسعدنا و أن نقدم لكم شركة الحورس لتركيب طارد الحمام والطيور بالرياض شركة ممتازة جداً و ذات خبرات فائقة فى مكافحة الطيور و الحمام و عمل و تنفيذ تلك الطوارد المعدنية على أمثل وجه فهى تعمل على طرد الطيور وهربها ليس قتلها لان معظمها تكون للزينة والتربية فتواصلوا معاها لكى تخلصك من جميع الروائح والفضلات التى تتركها عند وجودها على المبنى فوداعاً لتواجد الطيور على النوافذ والاسوار الخارجية للمنزل .
    شركة تركيب طارد حمام بالرياض

  10. In order to make an informed decision between article marketing and PPC, you need to understand the criteria on which such a decision should be made.click here to know about ppc

  11. In any case, in the event that you have many these long tail watchwords that you're offering on, the volume will include and your spending will thank you for it!
    40 High Domain And Page Authority

  12. Amazing Blog Thanks For Sharin With Us.It gave me a lot of Helpful information.
    Ewebtonic Service Pvt. Ltd is one of leading IT solutions company in Patna, which believes in providing real Website Designing Services, Website Development, and Marketing Solutions. It believes to provide services according to as per client desires.
    best website development company in patna
    best software development company in patna
    best web designing company in patna
    top web development company in patna
    top php development company in patna
    best IT Solution company in patna
    best Internet marketing company in patna
    best seo company in patna
    best E-commerce development company in patna

  13. Above all, that expert will assist you with understanding why your crusades are not performing exactly as you would prefer. Google Ads Audit

  14. The article you have shared here is great. I read your post with carefully, the points you mentioned can be very helpful. It is nice seeing your wonderful post. Get for more information PPC Services in noida

  15. The questions to be answered usually arise from the data gathered unlike CDA where there are already a set of questions needing specific answers. data science course in hyderabad