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Monday, 3 January 2022

Social Media Marketing Strategies to be following in 2022; don't miss out 5th!

Research says an average US individual spends about 2 hours on social media. And, it's a considerable figure that can turn into a growth opportunity for businesses. Social Media can generate a maximum number of potential audiences for their venture via social media marketing trends.

In today's highly innovative world, every business has a digital presence and trade online. Social media has become an amazing way to attract potential traffic towards their business brand. You will find several social media platforms like Instagram, Twitter, and Facebook that are helping tons of brands to strengthen their foothold in the marketplace.

Do you want to build a robust social media presence for your business brand? If yes, this reading might prove interesting for you.

Today, we will look into the result-driven social media marketing trends that will possibly work in 2022. So, take a glance below & complete the read at the end:

Top 5 SMM Trends that to be following in 2022

·         Create Short-form Video

Everyone knows Tiktok & Instagram Reels has crossed million and billions of user mark in 2021. It shows how a maximum number of individuals invested their time on these platforms.  In the meantime, businesses can find it a great opportunity to connect with millions of people & introduce their products. It allows businesses to promote their products worldwide via short video platforms.

Wholly, it is the future & businesses should invest in it to get amazing exposure in the 2022 market. 

·         Implement Paid Advertisements

With a fall-out in organic traffic on social media, it has become significant for marketers to invest in paid advertising.  Did you know 82% of B2B businesses are now investing in paid advertising to send their message to users and connect with them?  And there is no need to explain how significant sending messages out to the user is. Thenceforth, paid ads find a great mode to drive potential leads. Even a quality ad campaign can increase converting leads into customers.

So, it is suggested to invest in paid social media advertisements to entice a Maximum audience.

·         Social Listening is on Hype

Social listening plays a crucial role in changing or updating your business products & strategies.  It helps you understand what your followers & potential customers want from you and even how popular your business brand is?

With the assistance of social listening, you can check your brand mentions and popular hashtags. However, having this valuable information can assist you in making a result-driven decision for your business brand.

·         Promote Products on Social Media

If you are digitally selling products, you should allow your customer to purchase social media. Businesses must focus on building an Instagram shop or Facebook Shop in 2022. As a result, your customers can directly make a purchase on social media.

You can add the most demanded and preferable stock on social media and set up paid advertisements to gain quick results.

·         Social Media Customer Support Service

Yes, you heard it correctly! Businesses should focus on setting up social media customer support services. It can prove a profitable social media marketing strategy for 2022 as users find it more convenient to get answers to their queries on social media; instead of spending hours on call and messaging with customer support executives.

The best thing is most of the companies have not focused on this functionality yet; thenceforth, you can take advantage of it and build a strong foothold.


 You can follow the mentioned social media marketing trends to reach high bars in 2022 and get the most out of social media. The only thing social media demands is focus and creative trends to get high brand exposure & stronghold on it

If you want to build a robust presence on social media, Cogniter Technologies can help you implement result-driven social media marketing strategies as per your business brand requirements. So, what are you waiting for? Feel free to contact us today at https://www.cogniter.com/.

Friday, 29 October 2021

Email Marketing - Is it still considered a powerful tool?


Email Marketing - Is it still considered a powerful tool?


The core key to run a successful business is attracting maximum customers and retain them in the long run with their business. Now, the question lies here, whether you want to entice customers during a worldwide pandemic or normal business days, how do you do that? How can you attract customers to visit your store or website?

We all know that here, the answer is Marketing. By implementing the best methods of marketing, businesses can attract and retain customers towards their business. In today’s advanced & technological world, digital marketing approaches have become a key pillar for businesses to achieve success. Amongst all popular approaches, Email Marketing is one of the potential digital marketing approaches that claim its fame.

A Brief Introduction to Email Marketing!

In 2021, Email Marketing is easy to implement, affordable, and highly profitable marketing approach. It helps businesses to build lasting relationships with prospective and current customers. Did you know nearly 66% of global small businesses are currently using email marketing? It is one of the popular approaches of digital marketing to promoting business products & services using emails.

Email Marketing acts an integral role in the potential digital marketing strategies by enhancing brand awareness, building brands, and boosting customer engagement.

How Worthwhile is Email Marketing?

It is obvious to have one email address in which the majority of people check their inboxes daily. In the meantime, if your business market via emails, you have the chance to reach your potential audience.

Additionally, you will find email marketing isn't unwelcome as the majority of traditional marketing approaches, including TV or Radio Ads that disturb the audience. As we see, everyone can check their emails at their convenience that makes a much more welcoming way of communication.

Email Marketing is also a great method to build brand and customer’s mind awareness. Suppose, if you are planning to purchase a pair of shoes and suddenly you get a big discount coupon on mail, you will surely grab the advantage.

It is also said that a combination of marketing automation and potential marketing strategies can help you reach the inboxes of your potential customers. Well, reaching customers at the right time will increase the chances of the sale.

Should you invest in Email Marketing?

No matter, you are running a business with a 200 or 2000+ workforce, Email marketing is relevant to all sizes of businesses. If you got email marketing at your fingertips, you can ensure that you will reach out to all your potential customers in the most effective manner.

Additionally, it is a cost-effective marketing approach that can prove advantageous over its cost. The only thing your business need is the right strategies and proficiency to use Email Marketing.


Undoubtedly, Email Marketing is worth doing to enhance your business reach and to improve brand awareness. If you are seeking to explore more about Email Marketing or have decided to put the best strategies into action, don’t hesitate to contact Cogniter Technologies.

Cogniter Technologies is a full-service digitalmarketing agency offering growth-oriented marketing solutions. We at Cogniter are driving a team of professional marketers who knows how to meet your objectives. We have been creating tons of successful email marketing campaigns for businesses since 2003.

Don’t hesitate and contact our Experts at https://www.cogniter.com/.

Wednesday, 25 August 2021

How PPC in digital marketing proves beneficial for businesses in 2021?

Are you kick-starting your digital business? Or do you want to achieve something big in the digital marketing profession?  Hereby, considering PPC marketing could prove a wise decision for a successful business journey.

Did you know global corporations spent $110 billion on PPC marketing in 2020? Well, PPC is one of the best modes to get a quick entry into the emerging digital marketing world. It holds a big share in successful digital marketing.

If you don't have in-depth knowledge regarding PPC Marketing, this reading might prove interesting for you. Let's take a glance below:

What is PPC in digital marketing?

PPC stands for Pay-per-click marketing comes into existence in 1996. As time goes on, this flawless advertising model becoming a robust platform around the world. As we know, professional advertisers bid on highly-ranked valuable keywords & place ads on platforms like Facebook, Bing & Google.

Nowadays, businesses start creating an instant connection with their potential digital audience. By perfectly optimizing & designing PPC ads, businesses boost brand awareness, generate maximum leads & drive higher sales.

How does PPC marketing boost business sales?

In the modern-day era, PPC marketing allows businesses to control their campaign performance because of data collection. Generally, advertisers can't do this with other advertising modes like banner ads on billboards.

PPC allows you to present your ad in front of the potential & targeted audience you want. With the assistance of clicks & impressions, businesses can analyze their ad & consider if any improvement is needed. Even though, businesses can also know how many users clicked to make sales using high-tech tracking & analysis tools. Once you start reaching your potential audience, you will get a high surge in your sales. It also considers one of the cost-effective advertising modes as compared to other options.

Why should you invest in PPC Marketing?

Here we will mention the top 3 reasons that convince you to invest in PPC marketing to achieve incredible results in 2021:

v  Offer Quick Results

In today’s fast-paced era, everyone wants to get quick results. Hereby, the PPC ad comes forward as a simple advertising model that is quickly created & approved within 24 or 48 hours. Even though, perfect ad generation can also deliver lucrative outcomes from day 1.

v  Everything is on the web

As per the current global pandemic hit, physical interactions are highly restricted that opens doors for business brands to strengthen their digital presence. From basic necessity to every comfort, everything is available on the internet where the audience spends considering part of every day on screen. Hereby, PPC ads offer a great opportunity to businesses to widen their circle of audience.

v  Decrease in CPC

Now, the buyer's market developed for advertisers due to economic stagnation. However, CPC went downwards & at a certain point, it dropped down up to 6% around all verticals. In such cheap CPC offerings, businesses can shrink their advertisement budget & save a lot of bucks to get higher outcomes.


On the whole, opting for PPC in digital marketing wouldn't prove anyhow useless for businesses. Especially in today's highly-emerging digital world, PPC marketing is a great choice for the roadway to success. We hope the above-mentioned information will prove helpful to make a choice for PPC marketing.

If you have decided to go with PPC marketing, let Cogniter Technologies give you a hand. They are one of the top-listed PPC agencies helps you to develop & implement lucrative PPC campaigns with perfection. Since 2003, they have helped countless businesses to boost their growth opportunities by proficiently manage their PPC campaigns,

For detailed insights, check out at https://www.cogniter.com/. 

Friday, 4 May 2018

Top 5 Trends That Will Change 2018’s Mobile Gaming Outlook

Mobile technology is taking our lives by storm. The average time spent by people on their phones for non-voice content has increased almost five times in the past few years.

Research reveals that while it’s true that mostly those between the age 15 to 20 play mobile games daily, even more, adults ages 36 to 55 are also daily gamers and that’s alone in India. Mobile now accounts for almost 70% of digital media time.

2017 has been a special year for the mobile gaming industry in India and globally. In 2018, we expect game developers to leverage latest updates in the mobile app market.

On that note, here are the top 5 trends that are likely to define 2018’s mobile gaming outlook:

Innovative and Interactive Social Features

Social gaming is not new when it comes to mobile games. Mobile users are always excited to go social and like to share, invite and engage with other gaming friends while playing their favorite games. And now, implementing creative and more interactive social features in mobile games seems to have taken the shape of a wave in 2018.

Cloud-Based Games

Cloud-based games are here to redefine the way game development is done and the way gamers play the game. This unusual concept in the game development world can intrigue people who have never played cloud games. It lets players run live games on cloud server but can stream them on their mobile devices without having to download or install the game app.

More Cross-Platform Mobile Games

Reports confirm that smartphone and tablet games together contribute to almost 42% of total global gaming market revenue, which is obviously much higher than what PC games generate. This is why professional game development artists in India and abroad are inspired to create games that work well on mobile devices as on game consoles and PCs in 2018. 

Rise of Live Activities and Features

With a variety of live features, gamers feel excited and inspired to play more, resulting in habitual addiction for constant use of mobile games. According to online data, nearly 60% of top 100 grossing games contain unique incentives and rewards that make players take part in live events. This trend is expected to continue with more intensity and impact in 2018.

Offline Games

Offline games allow players to continue their game sessions even when internet connectivity falters especially during travel. Fruit Ninja has earned the reputation of the most downloaded offline game in Apple store and made $1 million per month. No wonder Google has now added a novel category of offline game apps to its Play Store.

In Conclusion

These 5 trends signify how mobile gaming industry is booming globally, inspiring game developers and brands to build and launch unique video games that will capture a big chunk of the mobile market.

If you are looking for a lucrative and unique mobile game development company in India, Cogniter Technologies is the ideal choice. We have developed multiple award-winning and popular games in India. We cater to the global audience and develop games in multiple genres for our clients in the U.S., Canada, the U.K., Australia, New Zealand, Germany and other countries.

Contact us for your mobile gaming project!!

Friday, 20 June 2014

Represent your website to the online world with Quality Web Design Services!

Cogniter Technologies (http://www.cogniter.com/website-design.aspx) provides a broad collection of responsive ecommerce website designs and portfolios created by our expert web designers to make your website look attractive.

Thursday, 29 November 2012

Key Questions To Ask When Hiring A Pay Per Click Consultant

Pay Per Click (PPC) management is a combination of science, art and essential calculations. It is not hard to master, but you need time to be good at it. So, if you do not have the time to study and master the ropes of PPC management, then you need to find and hire a Pay Per Click consultant. These consultants will not only help increase your clicks and impressions, they will also help increase profit and revenues for your business.

So, how do you find the right Pay Per Click consultant?

The World Wide Web is saturated with self declared PPC consultants; but, not all of them are worth their salt. Here are a few questions that you need to ask when contracting the right PPC company.

1.    Do they have the qualification?
A qualified PPC consultant should have “AdWords Qualified Individual” certification badge on his website. This badge is linked to a webpage hosted by Google. This badge indicates that the consultant is indeed certified by Google. Always look out for it when shopping for the right consultant.

2.    Do they have any experience?
If the consultant does not have the certification, then you need to look at the kind of work they have done before. Ask for referrals and talk to his previous clients about their experience with the consultant. You may want a consultant who is experienced in the same industry as yours. This way, he will be able to know what works and what does not. This can be very helpful in boosting your conversions.

3.    Has he done any research on your site?
While interviewing the client, ask what he can do for you, and how he will do it. He should have a basic understanding of your business and the industry that you are operating in. You are better off hiring someone who is willing to go beyond the usual to reach the deal. This is the kind of consultant who will deliver good results for your business.

4.    What is the price?
Price should not be a constraint is you are getting value for your money. However, be sure to understand the package that the consultant is offering as well as what your money will, and will not, do. Most PPC consultants are paid on a per hour basis or on their total monthly spending.

These are a few key questions that can help you find the right PPC consultant for your business. If you are not satisfied with the answers provided for these questions, then you can either seek clarification or get another PPC company India
For more info please visit at: www.cogniter.com

Let Mobile Application Developers Help You Grow Your Business

Mobile and web application development has reached its peak potential as a result of the growing number of companies that are generating innovative and dynamic applications. Business are now contracting web and mobile app programmers since most of their customers now spend more hours everyday with the smart phones. Users now access then internet using their phones, and even place orders using these devices. So, if you want to increase customer experience and boost your business’ sales, then you need to invest in the best mobile app for your business. A good application will boost your business’ overall performance and productivity.

If you want to develop a mobile application for your business, then you can opt for an in-house application develop or outsource the job offshore. Most people outsource the application jobs to mobile app development companies in India for faster and professional work. These developers ensure that you receive a quality application that is capable of delivering the desired result for your business. There are several benefits that you can realize by outsourcing your app development, and you can use this to leverage in competing with businesses that have in-house developers. Before you contract a developer, it is important to start off by knowing what you need as well as the company that will deliver it. In addition, you need to look at the cost of developing the application. The rates charged by these offshore companies vary depending on the complexity of the job and the experience. You should be able to find the company that will give you value for your money.

Before contracting a mobile app developer, you should look at the work they have done before and see it meets the standard that you are looking for. It is also important that you contract a developer who is experienced in various programming languages like Java and other latest programs. If possible, ask the developer for their portfolio. A mobile app developer who is worth his salt should be proud to show you his previous work.

Communication between the developer and his client is crucial during the application development process. Contract a developer who will keep you informed of every stage of the development process. This will ensure that any corrections are made before the project is complete to avoid time and resource wastage. Also, find out how frequently the developer will be updating the application as well as the cost of the update.

Mobile application development is a continuous process, involving the latest technologies and tools in order to provide the end user with unfailing performance. As such, you need to outsource your app development project to a company that has been in business for years and thus seems stable. You do not want to contract a company that will soon go bankrupt and close shop. Therefore, take your time shopping around for the company that has the expertise and skills to deliver what you are looking for. Outsourcing your mobile application development need to the right company will help you save cost while running your business in the most effective manner possible.

For more information please Contact Us.