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Friday 29 October 2021

Email Marketing - Is it still considered a powerful tool?


Email Marketing - Is it still considered a powerful tool?


The core key to run a successful business is attracting maximum customers and retain them in the long run with their business. Now, the question lies here, whether you want to entice customers during a worldwide pandemic or normal business days, how do you do that? How can you attract customers to visit your store or website?

We all know that here, the answer is Marketing. By implementing the best methods of marketing, businesses can attract and retain customers towards their business. In today’s advanced & technological world, digital marketing approaches have become a key pillar for businesses to achieve success. Amongst all popular approaches, Email Marketing is one of the potential digital marketing approaches that claim its fame.

A Brief Introduction to Email Marketing!

In 2021, Email Marketing is easy to implement, affordable, and highly profitable marketing approach. It helps businesses to build lasting relationships with prospective and current customers. Did you know nearly 66% of global small businesses are currently using email marketing? It is one of the popular approaches of digital marketing to promoting business products & services using emails.

Email Marketing acts an integral role in the potential digital marketing strategies by enhancing brand awareness, building brands, and boosting customer engagement.

How Worthwhile is Email Marketing?

It is obvious to have one email address in which the majority of people check their inboxes daily. In the meantime, if your business market via emails, you have the chance to reach your potential audience.

Additionally, you will find email marketing isn't unwelcome as the majority of traditional marketing approaches, including TV or Radio Ads that disturb the audience. As we see, everyone can check their emails at their convenience that makes a much more welcoming way of communication.

Email Marketing is also a great method to build brand and customer’s mind awareness. Suppose, if you are planning to purchase a pair of shoes and suddenly you get a big discount coupon on mail, you will surely grab the advantage.

It is also said that a combination of marketing automation and potential marketing strategies can help you reach the inboxes of your potential customers. Well, reaching customers at the right time will increase the chances of the sale.

Should you invest in Email Marketing?

No matter, you are running a business with a 200 or 2000+ workforce, Email marketing is relevant to all sizes of businesses. If you got email marketing at your fingertips, you can ensure that you will reach out to all your potential customers in the most effective manner.

Additionally, it is a cost-effective marketing approach that can prove advantageous over its cost. The only thing your business need is the right strategies and proficiency to use Email Marketing.


Undoubtedly, Email Marketing is worth doing to enhance your business reach and to improve brand awareness. If you are seeking to explore more about Email Marketing or have decided to put the best strategies into action, don’t hesitate to contact Cogniter Technologies.

Cogniter Technologies is a full-service digitalmarketing agency offering growth-oriented marketing solutions. We at Cogniter are driving a team of professional marketers who knows how to meet your objectives. We have been creating tons of successful email marketing campaigns for businesses since 2003.

Don’t hesitate and contact our Experts at https://www.cogniter.com/.

Wednesday 25 August 2021

How PPC in digital marketing proves beneficial for businesses in 2021?

Are you kick-starting your digital business? Or do you want to achieve something big in the digital marketing profession?  Hereby, considering PPC marketing could prove a wise decision for a successful business journey.

Did you know global corporations spent $110 billion on PPC marketing in 2020? Well, PPC is one of the best modes to get a quick entry into the emerging digital marketing world. It holds a big share in successful digital marketing.

If you don't have in-depth knowledge regarding PPC Marketing, this reading might prove interesting for you. Let's take a glance below:

What is PPC in digital marketing?

PPC stands for Pay-per-click marketing comes into existence in 1996. As time goes on, this flawless advertising model becoming a robust platform around the world. As we know, professional advertisers bid on highly-ranked valuable keywords & place ads on platforms like Facebook, Bing & Google.

Nowadays, businesses start creating an instant connection with their potential digital audience. By perfectly optimizing & designing PPC ads, businesses boost brand awareness, generate maximum leads & drive higher sales.

How does PPC marketing boost business sales?

In the modern-day era, PPC marketing allows businesses to control their campaign performance because of data collection. Generally, advertisers can't do this with other advertising modes like banner ads on billboards.

PPC allows you to present your ad in front of the potential & targeted audience you want. With the assistance of clicks & impressions, businesses can analyze their ad & consider if any improvement is needed. Even though, businesses can also know how many users clicked to make sales using high-tech tracking & analysis tools. Once you start reaching your potential audience, you will get a high surge in your sales. It also considers one of the cost-effective advertising modes as compared to other options.

Why should you invest in PPC Marketing?

Here we will mention the top 3 reasons that convince you to invest in PPC marketing to achieve incredible results in 2021:

v  Offer Quick Results

In today’s fast-paced era, everyone wants to get quick results. Hereby, the PPC ad comes forward as a simple advertising model that is quickly created & approved within 24 or 48 hours. Even though, perfect ad generation can also deliver lucrative outcomes from day 1.

v  Everything is on the web

As per the current global pandemic hit, physical interactions are highly restricted that opens doors for business brands to strengthen their digital presence. From basic necessity to every comfort, everything is available on the internet where the audience spends considering part of every day on screen. Hereby, PPC ads offer a great opportunity to businesses to widen their circle of audience.

v  Decrease in CPC

Now, the buyer's market developed for advertisers due to economic stagnation. However, CPC went downwards & at a certain point, it dropped down up to 6% around all verticals. In such cheap CPC offerings, businesses can shrink their advertisement budget & save a lot of bucks to get higher outcomes.


On the whole, opting for PPC in digital marketing wouldn't prove anyhow useless for businesses. Especially in today's highly-emerging digital world, PPC marketing is a great choice for the roadway to success. We hope the above-mentioned information will prove helpful to make a choice for PPC marketing.

If you have decided to go with PPC marketing, let Cogniter Technologies give you a hand. They are one of the top-listed PPC agencies helps you to develop & implement lucrative PPC campaigns with perfection. Since 2003, they have helped countless businesses to boost their growth opportunities by proficiently manage their PPC campaigns,

For detailed insights, check out at https://www.cogniter.com/.