Welcome to Cogniter Technologies -Best Offshore IT company delivering best quality IT services that generate measurable business from technology investments.


Monday 19 December 2022

7 Common PPC Mistakes To Avoid in 2023

 PPC is a powerful way to boost your online business, but it's not without its pitfalls. Here are seven common mistakes that can keep you from reaching your advertising goals:

Not Setting A PPC Budget

Setting a budget is one of the most important things you can do for your PPC campaign. Without it, you'll be left with no idea of how much money to spend or where that money should go.

If you don't have one yet, start by calculating how much time and energy you want to put into this project—how many hours per week? How much effort do I want my company's name out there in terms of its advertising presence? Do we want to focus on social media only (which can be more expensive than other forms), or are we going after search engines like Google as well? Once these questions are answered, write down some numbers on paper that reflect those answers:

  • How many months do I think this will take?

  • What is our goal over time? Will we be able to hit it in three months if everything goes smoothly; six months if things get delayed due to unforeseen circumstances such as illness or death; etc.?

Long Ad Copy

Long ad copy is frustrating to read. As you're writing your ads, think about how much information you can pack into each one without it being too long or boring. The best way to do this is by writing in a way that will convince the reader to click on your ad and take action.

For example, if you're selling a product on Amazon (or any other eCommerce site), don't include a long description of why people should buy it—just say what they'll get when they buy it!

No Variation In Ad Copy

  • Ad copy is the most important part of a PPC campaign. It’s what will convince a user to click on your ad, so it should be different for each keyword and ad group.

  • Your ad copy should have variations, such as:

  • Unbranded text ads – this could include phrases like “order now” or “buy now”

  • Branded text ads – these are usually longer than unbranded versions and include more detail (for example: “You can get this product at [store name] for less than $10 today only!”)

Landing Page Is Irrelevant To Your Ad Copy

Landing pages are meant to match the ad copy. If your ad copy is targeting a specific audience, then the landing page needs to reflect that same audience. For example, if you're running an ad campaign targeted at women over 50 who love cats and dogs, then it makes sense that your landing page would also feature images of cats and dogs (and maybe even one or two cats wearing dresses).

Landing pages should be relevant as well. The goal of any PPC campaign is ultimately getting website visitors who see those ads on Google search results or social media sites like Facebook—so make sure people can find what they're looking for when they arrive at your site!

You need a clear, concise copy on all documents related from start-up through the expansion stage so people don't get lost along the way; this means no long paragraphs full of confusing words like "website design company" instead use simple sentences like "We're a website design company."

Lack of Mobile Optimization

Mobile users are often in a hurry and don't have time to read long ads. You can use this information to your advantage by optimizing your site for mobile users.

Mobile-friendly sites are important for SEO as well as PPC campaigns, because they better rank on search engines like Google, Bing, and Yahoo! More importantly though, they provide a better user experience by allowing visitors more access to content via their smartphone or tablet device than desktop browsers do currently (which is why so many websites still look like they were built around 2004). It's also important that you optimize the layout of your page so it works well across all devices—this includes optimizing images for retina displays and ensuring text appears correctly regardless of whether or not there is sufficient contrast between text color/font size/etc., which means making sure images aren't blurry when viewed from certain angles; making sure links aren't too small; ensuring headlines display properly without having an extraneous spacing between words when viewed within proximity distance from each other at small sizes such as 200x200 pixels; etc.

Not Using Call Extensions

Call extensions are a great way to drive more calls to your business. They can be used in conjunction with other ad extensions, such as video or map location.

However, call extensions are not supported by all mobile devices and browsers. Additionally, some ad networks may not accept calls from certain countries or carriers (e.g., only Verizon Wireless supports call extensions).

Not Monitoring Performance or Making Adjustments

As you build your PPC campaign, it is important to monitor performance. Knowing what’s working and what’s not will help you make adjustments so that your ads are more effective in reaching the right audience.

It is also important to make sure that all of your landing pages and ads are relevant to one another. For example, if an ad shows up on Google with a certain keyword phrase (e.g., “best food delivery services”), then it would be beneficial for this keyword phrase to appear somewhere within the landing page as well (e.g., “delivery service reviews by top chefs”).

Avoid these mistakes to increase your PPC effectiveness.

  • Set a budget before starting.

  • Use long ad copy.

  • Use variation in your ads to increase engagement and conversion rates.

  • Have landing pages relevant to your ad copy, and make sure they are optimized for mobile users as well as desktop users (if applicable).

  • Make sure you’re using call extensions to maximize conversions from PPC ads by offering immediate phone support on any issue that may arise during the checkout process or after the purchase has been made online through Google Shopping Engine (GSE).


We hope you’ve learned a lot about how to avoid common PPC mistakes. While it may be difficult to get a handle on all of the details, we encourage you to keep these tips in mind as you continue your journey toward increased CPCs and ROI. As always, if there are any questions or concerns please feel free to contact us so that we can help!

Monday 3 October 2022

Powerful Android App Development Trends Dominating in 2022

Every year, we witness new and unexpected app development innovations that lay the foundation for the future of mobile apps. The android app development trends in 2022 are some of the most groundbreaking. 

So, let’s break down the trends to be aware of in 2022:

Blockchain Technology

Decentralized app development solutions are picking up the pace because they boost transparency and use security protocols to remove unauthorized access. 

Financial segments like currency exchanges and banks may engage with blockchain technologies in the future. 

Blockchain technology limits the chances of data loss, helps with improved performance by deploying data, and provides secure & safer data encryption. Hence, this trend is expected to be the next wave of mobile apps.


AI and ML Will Become Mainstream         

Artificial Intelligence and Machine Learning have been making rounds for many years. However, it can be seen that they have finally come into action this year.

From implementing automated chatbots to enhancing data security and managing products & services, AI can do wonders for businesses to provide an enhanced user experience.

AI and ML improve mobile app development services by helping companies utilize technology for image labeling, text recognition, landmark recognition, and much more. Furthermore, automation eliminates the chances of human errors and saves costs on human labor.  


Apps for Wearable and Foldable Devices

Every year, new innovations keep coming back and forth. Wearables and foldable are such innovations that have become buzzwords.

Since the popularity of wearables is increasing, companies are utilizing Android SDK to provide hardware access like sensors and GPUs.  

With the release of the Motorola Razr or Samsung Galaxy Z Flip, the mobile industry considers them an absolute delight. As the demand for these new generation foldable devices is skyrocketing, mobile apps will soon adjust to foldable devices. 


Chatbots/Google Assistant 

App integration with Google Assistant has become the need of the hour for a mobile app testing company. Using chatbots, it will become easier to help users access apps directly. With Google app actions, users can perform certain activities in the app from google Assistant with an app’s deep link.

Scheduled Actions, the new feature for Google Assistant, will allow users to perform various activities, including turning off and on a smart device, making coffee, and many more. It is expected that users will be able to control over 20 home devices with this new feature.  


Internet of Things Will Be More Refined

Implementation of IoT is another key mobile app development trend that is gaining attention in the market of android app development in India and worldwide. IoT, aka the Internet of Things, allows developers to use hardware platforms like Rasberry Pi to build devices without the knowledge of embedding the system design. 

Using Android Studio and Android SDK., developers can easily build custom apps. It has been predicted that the IoT market will reach $1.6 trillion by 2025. Industries like logistics, eCommerce, and healthcare, among others, can benefit from this technology.  


Bottom Line

The only thing that remains constant in the android app development space is change.  As per the next big things in the mobile app development world, it can be expected that the Android operating system will use new technologies for a seamless user experience. In order to stay competitive, businesses need to adopt the latest technologies in app development.

Monday 8 August 2022

Uncover the Benefits of Pay Per Click Advertising for Your Business

No business can get noticed overnight in the competitive business market. The years of struggles, efforts, and investments in the right techniques help any business to get fame. Digital marketing is not new. However, it’s been adopted by millions worldwide for its fast and proven results. The complete suite of services includes SEO, Social Media Marketing, Content Marketing, Affiliate Marketing, plus PPC. Each and every digital marketing category has its unique role to play in uplifting businesses.

Here, in this article, we are focusing on one of the types, and that is PPC, widely popular as Pay Per Click.

What do you understand by PPC? 

The PPC is a highly invested marketing technique in today’s digital era. The return on investments can be seamlessly increased and managed with PPC. The PPC marketing services are well-designed to boost your business success by managing and strategizing PPC campaigns. PPC advertising involves paying money to the online visitors for clicking on your ads. It’s not for one time; whenever an ad gets clicked, the advertiser pays an amount as a fee to the visitor. Advertisers set a particular budget for different types of ads.

 Discover the Perks of Using Pay-Per-Click Marketing 

  • Controlled Budget:  PPC is a budget-friendly marketing solution that demands paying a specific amount to the visitors for every click. The cost-effectiveness makes PPC the best fit for all-sized organizations. Once the budget is set, the ads get to appear in search results and get clicked.

  • Fast Results and Returns: With PPC, you need not wait for long periods to get the results. With a simple campaign, you can get to know whether your product is going to sell or not. The ad posting on different internet platforms helps businesses to expand their customer base overnight. This further boosts the chances of higher conversions, and this, in return, double the business ROI.

  • Seamless Tracking & Measurement:   Calculating the success of your business PPC is easy. Using the Google Ads tool with Google Analytics to simplify tracking of the performance of your PPC campaigns. A clear picture is provided in terms of statistics related to clicks, impressions, and conversions. 

  • Targeted Customers:  You can simply target the potential customers with PPC. It helps analyse the buying behavior of the visitors based on their past searches. Plus, the multi-layered targeting provides insights into visitors' age, interest, gender, location, and more. The experts create retargeting campaigns to get the attention of the visitors who once came to your page but left without purchasing or hiring you. 

  • PPC Complements SEO: PPC gives a boost to your SEO practices. It helps businesses fasten their processes to generate traffic online. The PPC campaigns are run to get more and more visitors to the sights, this increases the number of clicks, and the keywords with the higher clicks get ranked at the top in the search engines.


If you are looking for a reputed PPC marketing agency, then Cogniter Technologies is the right choice. The PPC professionals have extensive experience in PPC management and ensure to provide immediate and consistent results. A Google AdWords certified team is employed to deliver unmatched, long-term, guaranteed, and profitable results.

Stop worrying when the PPC experts are here to help you grow big. Save time, budget, and efforts by simply investing in the services of the right company.

Learn more about Cogniter’s PPC Advertising services!

Friday 1 April 2022

How Do Retail App Development Services Make an eStore More Profitable?

How Do Retail App Development Services Make an eStore More Profitable?



If you're aware of the current digital trend in the eCommerce industry, you'll agree that a website for your business is simply not enough. The days are gone when companies used to advertise their brand with website banners, email marketing, or newspaper to attract new customers.

Today, mobile apps play a critical role in attracting and building relationships between customers and businesses. In truth, retail eCommerce apps are famous for giving customers a better shopping experience since they are only a few taps away. With a functional and attractive eCommerce application or retail software solution, retail business owners gain the ability to engage customers anywhere, anytime.

 Take a look at the stats that reveals the importance of smartphones in the retail eCommerce world:

·         More than 30 percent of customers in the US shop via smartphones.

·         US customers compare product prices using their smartphones when shopping in an offline store.

·         In 2021, more than 70 percent of eCommerce sales were carried out via smartphones.

·         Lastly, 79 percent of users like to shop from dedicated mobile apps.

 All these statistics tell about the growing importance of mobile apps. So, keep reading and find out why your business must invest in retail app development services.


To Enhance Brand Recognition

One of the biggest reasons you must opt for eCommerce app development is to enhance your brand’s visibility among clients and customers.

A mobile app for your retail eCommerce business will help your brand finds an easy way to connect with customers since most spend a lot of their time browsing on mobile devices. The app can introduce your brand to your customers in a whole new light. 

So now, it is crucial to invest in quality eCommerce software development, especially when you are a retail eCommerce business owner.


To Enrich Customer Experience

Online customers will hope for a personalized experience while buying from your retail eCommerce store. And using your website as a way to enrich your customers' experience would not be enough. However, if you want customers to keep coming back, you'll need expert retail app development services for your eCommerce store.

Moreover, with an eCommerce app, you can utilize the strength of emerging technologies, such as AR & VR, Machine Learning, Artificial Intelligence, and much more. Plus, with these additions to your app, you’ll become eligible to collect valuable insights on your customers, such as

·         What are your customer's main preferences or likings regarding your products or services?

·         How much time are they taking to select and buy a product?

·         At what time are they usually online shopping?

Once you answer all these questions, you’ll become more eligible to provide your customers with an enriched shopping experience. However, make sure you employ the right eCommerce app development company that understands your customers and your company.


In Conclusion

Most of us know that it’s not easy to find success with a retail eCommerce business. Therefore, it becomes even more important to grab every opportunity that may help you fulfill your business goals.

Cogniter Technologies provide a flawless coding architecture that ensures quality outcomes. Moreover, if you seek engaging UI/UX designs, on-time deployment, and complicated backend development, Cogniter Technologies will prove a one-stop shop for end-to-end mobile app development. Rendering quality-oriented application development is our standard that notified our full-cycle mobile app development service.

 We built an ROI-driven Mobile app for SOP Retail Ltd. that generates meaningful customer engagements & surge in sales. Click here and find every answer to your retail software solution.




Friday 4 March 2022

Unlock the Marketing & Advertising Trends that help you Rule in 2022

Advertising and Marketing have always been a famed industry for quick evolution & transformations.

Regardless of that, the circumstances of a few previous years have made the marketing industry more competitive & challenging for marketers.

From technological shifts, labor shortages, pandemic-suffered consumers to supply chain disturbance, made the marketers more nimble and proactive.

Since 2020, every marketer has written their strategic concepts, rewritten, and fully vanished sometimes.

Am I right?  Because I did the same!

Well, the competition touches the sky doesn’t mean businesses can beat it.

Today's blog post will discuss the top Marketing & Advertising trends that help you steer in 2022 & beyond.

Let’s start, then!!!

Top 5 Marketing & Advertising Trends of 2022

Inclusive & Empathetic Marketing

Inclusive & Empathetic Marketing encourages the human centricity that will be the one way to succeed further.

Unsurprisingly, Isolation, uncertain incidents, and social distance of the previous years have badly scooped up on the mental well-being of humans.  As a result, consumers start attracting towards the softer marketing techniques; in spite of overpromising advertisements.  

Basically, Empathetic & Inclusive marketing is all about putting your approach in the customer's shoes.  The prime aim of the approach is to build a credible relationship with your customer that will run last long and mutually benefits both sides of the customer & business.

There are a few tricks to remember while implementing an Empathetic marketing approach:

·         Always be authentic

·         Increase Customer Engagement

·         Let your customer believe why you exist

·         Use Empathetic language, etc.


  Voice Search Optimization

Did you know 48% of customers started using voice search assistants for web search?  Well, 48% is not an ignorable figure.  Since the advent of the Voice Search functionality, it has proved the fastest growing technology, including Siri, Alex, and many others.

Respectively, the increase in voice searches drives website SEO.

Voice Search Assistant is an interesting technique.  Imagine asking common questions and getting answers in a conversational manner.  People find it a much more convenient source of browsing and easily get answers to their questions.  It is supposed to be a crowing approach in 2022 and beyond.  

Short Videos

There is no need to explain how rapidly short video content is growing worldwide.  Did you know 89% of marketers have planned to spend on short-form videos in 2022? 

Friday 4 February 2022

A Determinative Guide to Account-based Marketing

 Did you know the email CTR (Click through rate) is 2.6%? Even the ROI on direct mail is about 1%.

Now, everyone thinks, why are these figures too low? Well, the reason behind such low figures is inappropriate customer research. Several marketing campaigns cannot reach their ideal customers, segmentation & personalization. As a result, they achieved totally different from their expectations or desired results.

This is where Account-based marketing comes forward with great opportunities. It offers a way to reach your ideal customer who will recognize your efforts and pay you in the long run.

That’s the customers every business is seeking. Thenceforth, we will take a deep dive into account-based marketing.

Let’s start!

Introduction to Account-based Marketing Concept!

Account-based marketing is generally categorized into B2B marketing strategies. It is a marketing process where marketing & sales teams come together to search for quality accounts to become potential clients.

Let's understand it more clearly with an example:

Suppose you are running a lead generation campaign to meet the requirements of your customer persona. Yet, you are not fully assured what will stick.

On the other hand, when you are running an account-based marketing campaign, you target the customers you want with the assistance of the sales team. In the meantime, the combined efforts of the marketing & sales team find out your potential customer & set up a campaign that directly speaks to that particular audience.

Well, this is what makes Account-based marketing different from other marketing campaigns.

How Account-based Marketing is beneficial?

Now, let's take into account the perks that come with account-based marketing:

Ø  Minimize  Sales Cycle

An account-based marketing strategy is the one that can save a lot of time & bucks that directly results in ROI maximization. It allows businesses to connect straight with the core decision-makers. Instead, bring employee engagement with the resources who have limited authority access. As one is directly targeting the decision-makers, that ensures that they can pay and you will better serve them.

Ø  Simple to Estimate ROI

Statistics said that 99% account engagement is increased for ABM accounts alongside 80% revealed that the win rate is improved for the ABM approach. It is easier to evaluate the ROI and outcomes per mentioned prospects.

Suppose if we hit 100 potential audiences and convert 10 out of them. This is where the ABM conversion rate will remain 10%.

In this way, it witnesses to reach out to the entire targeted coast with a well-designed marketing campaign and convert 10 people. After that, 4 of them will leave after their first month.

Rather than, it would be best if you nurtured long-lasting, educated prospects that will stick with you in the long run.


Ø  Personalization cut-down long hours & Money

Can you estimate the time your sales team invested while speaking with customers who barely acknowledge what your business does? Such kind of marketing reflects a broad marketing strategy.

With ABM (Account-based marketing), businesses can attract an audience who are already well-versed or familiar with the company and its services. Basically, such prospects are ready to make decisions that save a lot of time & Money for businesses in the long run.


In our last sayings, we would say Account-based marketing is a smart choice for company sizes. It allows you to build a lasting bond with your customers. By proceeding with this strategy, businesses will reach customers that will upscale their retention rate and develop a robust base.

If you want to find out your ideal accounts, Cogniter Technologies will assist you in performing them proficiently.

Our Recommendation

Cogniter Technologies is a leading name in the digital marketing agency. They have built with knowledgeable and proficient marketers who can provide you with the best-suited advice and solutions.

Feel free to consult our Marketing experts at https://www.cogniter.com/contactus.aspx

Monday 3 January 2022

Social Media Marketing Strategies to be following in 2022; don't miss out 5th!

Research says an average US individual spends about 2 hours on social media. And, it's a considerable figure that can turn into a growth opportunity for businesses. Social Media can generate a maximum number of potential audiences for their venture via social media marketing trends.

In today's highly innovative world, every business has a digital presence and trade online. Social media has become an amazing way to attract potential traffic towards their business brand. You will find several social media platforms like Instagram, Twitter, and Facebook that are helping tons of brands to strengthen their foothold in the marketplace.

Do you want to build a robust social media presence for your business brand? If yes, this reading might prove interesting for you.

Today, we will look into the result-driven social media marketing trends that will possibly work in 2022. So, take a glance below & complete the read at the end:

Top 5 SMM Trends that to be following in 2022

·         Create Short-form Video

Everyone knows Tiktok & Instagram Reels has crossed million and billions of user mark in 2021. It shows how a maximum number of individuals invested their time on these platforms.  In the meantime, businesses can find it a great opportunity to connect with millions of people & introduce their products. It allows businesses to promote their products worldwide via short video platforms.

Wholly, it is the future & businesses should invest in it to get amazing exposure in the 2022 market. 

·         Implement Paid Advertisements

With a fall-out in organic traffic on social media, it has become significant for marketers to invest in paid advertising.  Did you know 82% of B2B businesses are now investing in paid advertising to send their message to users and connect with them?  And there is no need to explain how significant sending messages out to the user is. Thenceforth, paid ads find a great mode to drive potential leads. Even a quality ad campaign can increase converting leads into customers.

So, it is suggested to invest in paid social media advertisements to entice a Maximum audience.

·         Social Listening is on Hype

Social listening plays a crucial role in changing or updating your business products & strategies.  It helps you understand what your followers & potential customers want from you and even how popular your business brand is?

With the assistance of social listening, you can check your brand mentions and popular hashtags. However, having this valuable information can assist you in making a result-driven decision for your business brand.

·         Promote Products on Social Media

If you are digitally selling products, you should allow your customer to purchase social media. Businesses must focus on building an Instagram shop or Facebook Shop in 2022. As a result, your customers can directly make a purchase on social media.

You can add the most demanded and preferable stock on social media and set up paid advertisements to gain quick results.

·         Social Media Customer Support Service

Yes, you heard it correctly! Businesses should focus on setting up social media customer support services. It can prove a profitable social media marketing strategy for 2022 as users find it more convenient to get answers to their queries on social media; instead of spending hours on call and messaging with customer support executives.

The best thing is most of the companies have not focused on this functionality yet; thenceforth, you can take advantage of it and build a strong foothold.


 You can follow the mentioned social media marketing trends to reach high bars in 2022 and get the most out of social media. The only thing social media demands is focus and creative trends to get high brand exposure & stronghold on it

If you want to build a robust presence on social media, Cogniter Technologies can help you implement result-driven social media marketing strategies as per your business brand requirements. So, what are you waiting for? Feel free to contact us today at https://www.cogniter.com/.