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Thursday, 29 November 2012

Key Questions To Ask When Hiring A Pay Per Click Consultant

Pay Per Click (PPC) management is a combination of science, art and essential calculations. It is not hard to master, but you need time to be good at it. So, if you do not have the time to study and master the ropes of PPC management, then you need to find and hire a Pay Per Click consultant. These consultants will not only help increase your clicks and impressions, they will also help increase profit and revenues for your business.

So, how do you find the right Pay Per Click consultant?

The World Wide Web is saturated with self declared PPC consultants; but, not all of them are worth their salt. Here are a few questions that you need to ask when contracting the right PPC company.

1.    Do they have the qualification?
A qualified PPC consultant should have “AdWords Qualified Individual” certification badge on his website. This badge is linked to a webpage hosted by Google. This badge indicates that the consultant is indeed certified by Google. Always look out for it when shopping for the right consultant.

2.    Do they have any experience?
If the consultant does not have the certification, then you need to look at the kind of work they have done before. Ask for referrals and talk to his previous clients about their experience with the consultant. You may want a consultant who is experienced in the same industry as yours. This way, he will be able to know what works and what does not. This can be very helpful in boosting your conversions.

3.    Has he done any research on your site?
While interviewing the client, ask what he can do for you, and how he will do it. He should have a basic understanding of your business and the industry that you are operating in. You are better off hiring someone who is willing to go beyond the usual to reach the deal. This is the kind of consultant who will deliver good results for your business.

4.    What is the price?
Price should not be a constraint is you are getting value for your money. However, be sure to understand the package that the consultant is offering as well as what your money will, and will not, do. Most PPC consultants are paid on a per hour basis or on their total monthly spending.

These are a few key questions that can help you find the right PPC consultant for your business. If you are not satisfied with the answers provided for these questions, then you can either seek clarification or get another PPC company India
For more info please visit at: www.cogniter.com

Let Mobile Application Developers Help You Grow Your Business

Mobile and web application development has reached its peak potential as a result of the growing number of companies that are generating innovative and dynamic applications. Business are now contracting web and mobile app programmers since most of their customers now spend more hours everyday with the smart phones. Users now access then internet using their phones, and even place orders using these devices. So, if you want to increase customer experience and boost your business’ sales, then you need to invest in the best mobile app for your business. A good application will boost your business’ overall performance and productivity.

If you want to develop a mobile application for your business, then you can opt for an in-house application develop or outsource the job offshore. Most people outsource the application jobs to mobile app development companies in India for faster and professional work. These developers ensure that you receive a quality application that is capable of delivering the desired result for your business. There are several benefits that you can realize by outsourcing your app development, and you can use this to leverage in competing with businesses that have in-house developers. Before you contract a developer, it is important to start off by knowing what you need as well as the company that will deliver it. In addition, you need to look at the cost of developing the application. The rates charged by these offshore companies vary depending on the complexity of the job and the experience. You should be able to find the company that will give you value for your money.

Before contracting a mobile app developer, you should look at the work they have done before and see it meets the standard that you are looking for. It is also important that you contract a developer who is experienced in various programming languages like Java and other latest programs. If possible, ask the developer for their portfolio. A mobile app developer who is worth his salt should be proud to show you his previous work.

Communication between the developer and his client is crucial during the application development process. Contract a developer who will keep you informed of every stage of the development process. This will ensure that any corrections are made before the project is complete to avoid time and resource wastage. Also, find out how frequently the developer will be updating the application as well as the cost of the update.

Mobile application development is a continuous process, involving the latest technologies and tools in order to provide the end user with unfailing performance. As such, you need to outsource your app development project to a company that has been in business for years and thus seems stable. You do not want to contract a company that will soon go bankrupt and close shop. Therefore, take your time shopping around for the company that has the expertise and skills to deliver what you are looking for. Outsourcing your mobile application development need to the right company will help you save cost while running your business in the most effective manner possible.

For more information please Contact Us.