Welcome to Cogniter Technologies -Best Offshore IT company delivering best quality IT services that generate measurable business from technology investments.

Friday, 30 December 2011

How to Get Website Traffic?


Possibilities are, if you have a web page or a site, you'd like to get visitors. You put information on the Internet because you want individuals to see it. However, once you got your website or site up and managing, you recognized that the hard aspect was still to come -- getting readers to your website. Easily get readers to your little place on the Web using the right techniques.

  1. Publish high-quality articles. Before you try to get readers, you should first create sure that you post great articles that individuals will want to come again and again to you website.


  1. Join discussion boards that report to your subject. If you have a website about instruments, become an associate of discussion boards that are full of others who like instruments. Put your web page in your unique and get engaged. Don't depart spam; instead, become a respected associate of the message board. Respond to questions, begin discussions and socialize. After you do that, then you can begin to backlink to your web page in the message board when it's appropriate. It is the best way for website promotions.


  1. Exchange hyperlinks with other high-quality internet sites. Back-links are a significant aspect of getting readers. Search engines rates internet sites higher if other internet sites URL to them.


  1. Use web 2. 0 sites to get advantage. List your web page on Facebook or Myspace, Twitter and any other social networks that you are an associate of. Search for other associates who have the same interest as you. Get engaged in categories that report to your market.


  1. Use a newsletter to be connected with your readers. Once you have readers to your website, you've got to provide them ways to keep in touch with you. Deliver out regular or per month content. Offer your readers a lot of possibilities to join.


  1. Continue to advertise your website eventually. It takes a little to build readers. That means that you have to regularly interact with to promote your web page. Investing one week trying to advertise your website and then losing about it isn't going to do you a bit of good.

Other best way is to hire best web marketing company that is capable to provide best seo services to optimize your website using best web promotion techniques.

Monday, 26 December 2011

Top 10 Factors to Increase Online Sales from an E- Commerce Website

Here are the top 10 website factors that can boost E-Commerce website visitors from converting to customers:

Pricing: Pricing should be popper. Any product listed on the E-commerce website design should have proper price tag, so that user can decide as per his pocket range.

Product Description: As per survey more than 12% of visitors returned back due to the lack of clear and complete product descriptions. Descriptions must be thorough enough to replace the knowledge of a sales associate. A good and complete description of the products will be crucial factor to convert visitor into customer. This is a good strategy for the website promotions also.

Stock Information: It is important that availability of products be communicated to website visitors early on in the purchasing process. If a product is out of stock, timely information about when it will be available is also important.

Site functionality: Website should be simple and should have Key functionalities such as wish lists, in-store pick-up, personalized recommendations, guest checkout and product filters etc. People should get as per their expectations as they enter he website.

Shipping information: Shipping prices and times should be readily available. Lack of this information is likely to cause checkout drop-offs and complete abandonment of the site. All this available information may turn as real shopping cart solutions for visitors.

Discount Coupon: As the customer get the discount coupon codes for shopping. The option to enter the coupon codes should be easily viewable to the consumers.

Images: People like to see what they’re buying before they make a purchase. High quality photography from multiple angles and with zoom capabilities is important for converting shoppers into buyers.

Navigation: Navigation of the site should be strong and simple. Broken links within the shopping cart, lack of category pages in the main navigation and broken browser functionality should not be there.

Product Video: Product videos can add flare to a product page and apparently consumers expect them. Presence of product video will be an added advantage to increase sales and website promotion too.

Friday, 23 December 2011

Pay Per Click (PPC) and Its Advantages


PPC is defined as "pay per click". It is a form of advertising model under which businesses pay an agreed amount when ever their displayed Advertisement is clicked by some one surfing the internet. 

Businesses usually setup their PPC campaigns with various service providers such as Google, Microsoft etc where they offer how much they are willing to spend for a click that they will receive.
When a keyword query matches an advertiser's keyword list, or when a content site displays relevant content then PPC ad is displayed.

Advertisers who bid more are generally given better positions in the listings but there are other factors as well which play an important part in deciding these listings. It differs from network to network. Some networks such as Google adwords even use history of the advertisers in order to decide which position they will get in listings other factors used by adwords are CPC (cost per click), ad relevancy, click through rate and daily budget.

When the PPC campaign is setup you actually can control the traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic and control that traffic as per your budget. As organic takes a lot of work and time for your website to appear on top but PPC is instant way to promote your website by diverting huge traffic towards your website. 

In PPC a tem ROI is also matters a lot. It defines that how much you have invested in PPC campaign and how much return on investment you are getting. With the advancements it’s getting easier to track and control the campaigns. So the PPC optimization process needs very much expertise and experience which comes with time and work.

Cogniter Technologies is the best PPC Company India which also provides SEO services to their client world wide. 

Let us know in the comments how useful was this information to provide much better information.

Thursday, 22 December 2011

How to choose a best Website Designing Company in India?


The website must be effective and getting visitors towards it. The little investment in the web style gives great dividends in the coming time. Therefore, price is not the essential issue but the assistance and good quality you get is more essential for the companies. So, it is always much better to research about the history of professional website design and development company before hiring them to get best results

From the group of companies providing website design solutions, one should choose the best trusted and affordable website designing company. It is not a trial but needs some research and study before managing the job. There are certain things that should be tested for getting good organization for webs designing. Let us see them –

Company historical past /Profile – The website gives you details info about organization, its account and historical past. This may ensure you about organization and its experience.

Models and Opinions - From the sites providing web page developing solutions, you can go through different products/websites developed by the company earlier. You can have a look at the consumer list and opinions about the good quality and solutions from the clientele. This gives idea about the organization.

Services provided - The Company should be able to offer option using newest technological innovation so that you can get benefit of it. They can suggest you the best systems and options available for your website.

Repair and other solutions – You should have a look at for the support provided by the organization. It is very essential if your website needs continuous changing. The style assistance should offer uncomplicated solutions and SEO helpful development to be able to appeal to highest possible visitors towards your website.

Cost - Price is always essential aspect while buying any items. After verifying good quality and solutions, you should have a look at for the trusted prices for your option.

Using these assessments, you can find right website designing assistance for you. The next job is managed by the organization to serve with good quality web page and solutions related to it.

Wednesday, 21 December 2011

Best Firefox Add-Ons for Web Designers


The Firefox is a well-known and first choice for web designers. There are a lot of add-ons that can create the day-to-day function to make website design and development much more highly effective. Here are some clearly recommended, top-notch Industry add-ons for web designers.

  1. Web developer
 This add-on shows as a plugin towards the top of the technique, introducing you with various selections such as CSS, Re-size and Treats. Whether you need to examine the CSS of web page, find out information about a web site (such as seeing all the alt features of pictures on the page), easily establish a web style for W3C submission or evaluate components of style with this tool.

  1. Firebug
 Firebug is a free add-on that gives web designers highly effective resources for looking at and debugging a web design. It can help you decide what CSS designs impact certain components. It examine the papers item design (DOM) to learn about the framework of the web page, decide features such as coloring, size of HTML components and much more.

3. CSS Usage

CSS Usage is an extension for Firebug (thus requiring you to have Firebug installed) that uncovers unused CSS style rules. It works by identifying the CSS you use and don’t use. It also point out what unnecessary parts can be removed to keep your CSS files as lightweight as possible.

  1. Page Speed
Web page speed is a technique extendable developed by Google that considers a website and claims where changes can be made to increase the website sped. It’s a useful gizmo for examining a web design’s ability to provide fast.

  1. IE Tab 2
Web designers are always worried about the cross-browser interface of their function. IE Tab 2 is an add-on that allows you to perspective any website using Internet explorer without leaving Firefox. All you have to do is right-click on a website, and then select “View Web page in IE Tab” in the contextual list.

  1. Screengrab
Screengrab is a simple device to have full-page or partial-page screenshots. You can copy the screen shot to your clipboard, or save it to your disk as an image file.

  1. SEO Doctor
Search engine optimization should begin in the design phase. SEO Doctor is a tool that checks that the web page you are creating is useful for SEO purpose or not. SEO Doctor gives you a credit ranking between 0 and 100% and illustrates places in the website that can be enhanced for SEO purpose.

 These all add-ons are beneficial to create professional website design.  Lets us know in the comments how useful was this information.

Tuesday, 20 December 2011

How to Design the Best Navigation Bar for Your Website?

The navigation bar is the most essential design factor on a web page. Not only does it guideline your customers to websites beyond the website, but it’s also the unique instrument to give customers a feeling of alignment. With this in thoughts, it’s essential to stick to time-tested design and fantastic business meetings.
Employ these primary principles to help customers switch more effectively through your web page.

Start with content

Believe it or not, most internet sites begin backwards; significance a designer will recommend navigation things before analyzing content prospects. This is entirely unusual — often the content is certainly not prepared before the look procedure starts. As per fantastic experts “Content comes before design. Design in the lack of content is not design, its decoration.”
It’s essential to effectively evaluate and manage all your articles into a sensible and extremely useful framework before even considering design alternatives. 

Don’t overwhelm

The major part of a navigation bar is to offer your customer with a decision. Frustrating a website guest with too many solutions impedes his capability to swiftly choose. A navigation bar with five to seven direct things is sufficient for most internet sites and users. Moreover, it meets very well in the size of most web page designs.
Keep it simple

Use specific and familiar thoughts in the navigation bar. Never use words that a typical customer did not know. For example, use “Contact Us,” not “Get in Touch” or “Let’s Chat.” Lastly, In the Announcement,” consider simply “News”. Finally depart out all needless words that do not add anything to the navigation bar. A professional website design is that which looks simple but easy to use. So always keep it simple and informative.

Actions on the right

Because people study from eventually left to right, they normally anticipate measures links on the right-hand aspect of the navigation bar because going right indicates suggest moving forward. The exception to this rule is the “Home” link, which as a backwards measures, should be furthermost eventually left.

Avoid Flash 

Flash’s greatest issue is that it generally is not carried out in a way available to display viewers and cellular phones. And while you never want to use the real navigation with display, you can get away with embellishing an HTML/CSS Navigation Bar with Display to add vision attention and maintain fantastic.

Finally conclusion is that when choosing a navigation bar type, start simple. Evaluate your content thoroughly and ask yourself what your users need to access quickly. All these are the qualities of a best navigation bar for a business website design that attract the customers too.

Monday, 19 December 2011

The Mobile Application Development services for Businesses

Mobile application development is playing great role in businesses worldwide. It helps in increasing the sales of products and services. It also provides information and access to the companies' resources. Nowadays with the advent of smart phones; large number of people having interest in using these devices uses them as their personal computer. The need of mobile app development is necessary for facilitating Smart phone users, and it has created many opportunities for businesses as well as mobile application developers. Mobile app development companies are accomplishing their goals like connecting with large number of customers and adding to the consumer's convenience, with the help of mobile applications. Mobile app development includes a combination of technologies and techniques. Mobile apps provide a deep level of interactivity that is suited to hardware of your device. Technology wise the list of mobile applications is long and is going from strength to strength at the moment. The android and iPhone apps are very popular these days. These help in promoting your business to a large population of smart phone users, all over the world. More than two hundred thousand mobile applications have been developed world over on Android Operating system. The iPhone has enveloped most of the smart phones and mobile devices market across the world. iPhone apps developers are adept at using Xcode. Once the application is developed completely, you could comfortably use it either on your computer, an iPhone or an iPod touch. The developers are capable of providing best solutions and services at affordable costs and on-time delivery. The developers for iPhone Mobile Applications Development should be able to deliver the specialized and proficient services which are beneficial for your business.

Wednesday, 14 December 2011

Business Tips: How to Get Maximum Benefits of Website Optimization

When developing a website for an enterprise, there are a few tried and true guidelines you can use to assurance your website will create an excellent perception on those who check out. These three guidelines can help your website become an effective instrument that works for you 24/7 to help you obtain more business:

Keep the Website Action Oriented

Google is prominent for its simple bone website, with only the Search bar in the forefront. Facebook or myspace and Twitter both have indication in or sign-up as the two options for an invitee to do on their website.

Integrate Social Networking

Integrating social networking can be done from the website or from them to social networks. For example, you can have keys on your web page to move windows to check out your social networking website and you can also consistently discuss websites from your website on your Facebook, Twitter or LinkedIn websites that will move people to your website and hopefully help produce more qualified prospects.

Make Website User Friendly

Sometimes maintaining it easy can be a lot more challenging than it appears to be. I think we've all been sufferer of a Site with frustrating flashing pictures, pop-ups, or mass confusion at one time or another. To get someone to come back to your website after they have been flipped off by its style can be a challenging thing to do. So to get new and unique visitors it is good to make it user friendly.

When a website is developed well it can be a highly effective instrument for an enterprise to develop their company and obtain more clients. By adding these three guidelines into the style of your website, you can strengthen your company’s photograph as well as create it simpler for clients and clients to do enterprise with you.

Tuesday, 13 December 2011

E Commerce Website Development in India- A Sure Way to Make Successful Business Venture

The progress of web development strategies and tools has performed a significant role in increasing the online business through internet marketing applications. The globe is moving to web to work and purchases of every type of products. Banking as an area has mostly transferred on to the World Wide Web. It is so much easier to finish your tasks online on the internet even clear your payments and pay your loans as well as other regular works etc.

But effective Web development and design along with database integration is not simple. As an internet entrepreneur, experts recommend that only the best professionals are the key to provide the required benefits of your enterprise and your clients for the company.

The idea behind creating internet marketing applications on the web is offer secure and safe places which encourage people to log on easily and perform purchases, talk about details and data without stressing over it being abused. These places can be effectively used to generate leads, build customer interactions if managed well. After some time period you will realize that how valuable it is to opt for an internet marketing permitted solution. As an entrepreneur, you will realize that a web development project is a lot more than just adding a searching island application feature on the internet. It is about developing a foundation that allows you perform complete special offers of your enterprise, products on the internet space by being able to power its cost-effectiveness, usefulness and higher reach for successful marketing and sales communications.

Today, most successful or modern firms are expected to have conditions on the internet for the purpose of appealing with their clients and also to provide a point of contact for established clients to socialize and get to know your brand.  So one should create an E industry web design in such a manner that the customers and readers are not only targeted towards the products pages but also are assured enough to buy as to appeal to customers and readers as buying is the single objective behind an e commerce website design and development.

Monday, 12 December 2011

Viral Marketing- To Get Better Result for Website Promotion

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing."

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.


The Classic Hotmail.com Example

The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple:
1.    Give away free e-mail addresses and services,
2.    Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com" and,
3.    Then stand back while people e-mail to their own network of friends and associates,
4.    Who see the message,
5.    Sign up for their own free e-mail service, and then
6.    Propel the message still wider to their own ever-increasing circles of friends and associates.
Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly.

Elements of a Viral Marketing Strategy

Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:

1.    Gives away products or services
2.    Provides for effortless transfer to others
3.    Scales easily from small to very large
4.    Exploits common motivations and behaviors
5.    Utilizes existing communication networks
6.    Takes advantage of others' resources

Thursday, 8 December 2011

How to Develop Best E-Commerce Website to Enhance Online Sales?

With the increased internet boom online purchasing is no more searching style of western countries but has quickly taken Indian native markets. Keeping this above factor in thoughts web development and web designing companies working hard to cope up with newest technological innovation and come up with innovative personalized web alternatives. As per the increased graph of online shopping customers the e-commerce website development is in great demand.

The users who have the good taste for entrepreneurship realize that in introducing the enterprise itself, an enterprise website should be no less than eye-catching and crowd-drawing so that it is able to bring in more visitors, turn more revenue, and earn more money.

Factors to Focus on E-Commerce Website Development and Design

An eye catching web design and great web development techniques used for a business website will boost the online track record of your website and also will help to improve both guest statistics and sales. Unfortunately, slipshod web design and techniques can result in a loss of visitors and a bad experience for clients that do make it to your web page. It is a given proven reality that with the right web page in location, enterprise is gradually certain to triumph.

If an enterprise is looking for selling products on the internet, there are many companies that will guide you to get best online marketing searching island application alternatives. As per the e-commerce website development experts all necessary actions that an enterprise should just adhere to develop an e-commerce web page that can be quickly followed at each step of purchase and should be beneficial from consumer’s selling point of views to make online purchase process secure.

As powerful e-commerce websites development is on progression so these should be developed in a manner that there is safe zone to clients to conduct online enterprise, do on the internet purchase without any fear of lost of private information. Also if any problem occurred for this proper details should be available on the internet. Also the web page should be simple so that user can reach at their required place easily. Placing menus in unexpected places just to crate different design will annoy your visitors and drive away business. So design user friendly website.

One more point is swiftness the loading speed of the web page. Mere a few moments really can matter and if it is the slowly running of websites it will pushes people away from websites more than anything else. So developers should develop a site with a good loading speed time.

While getting involved in E-commerce web style, it is necessary that you as well as the web programmers keep all these points in mind; as these will ensure better results from consumer’s viewpoint and SEO factor and higher opportunities for enterprise by improving your enterprise ROI.

Cogniter Technologies provides specialized E Commerce Website Design services, E Commerce Shopping Cart Solutions and online marketing database integration for internet sites with a group of skilled online marketing web page developers and designers.

Wednesday, 7 December 2011

Speed up your Website Loading Time with Google Speed Analyzer

Google has recently released a tool to measure web page speed Online, it is a tool from Google that examine your web page for loading speed problems and gives you tips on how to velocity it up. You can reach it at: https://developers.google.com/pagespeed

The new software is fairly simple. All you need to do is enter your web page and it will give you a listing of actions you need to take to speed up your web page. The suggested actions are placed substantial, moderate and low to learn effectively for you to identify which ones are more essential.

When you enter the website URL in the search bar and click the Analyze button it measure the website loading speed and also provide the suggestions to improve up its speed on three priority options. These are listed as:

High Priority: These recommendations characterize the greatest potential efficiency benefits for the least development effort. You should deal with these things first to improve the loading speed of the website.

Medium Priority: These recommendations may characterize smaller benefits or much more work to use. You should deal with this item next.

Low Priority: These recommendations characterize the tiniest benefits. You should only be concerned with these things after you’ve managed the higher-priority ones.

We’ve all used other velocity examine tools before but Google’s new velocity examine has 1 element the others don’t have; you can also examine your mobile web page efficiency also. With the mobile web page velocity examine, you get a new listing of actions you need to take to velocity up for the mobile version of your site.

As the page loading speed matters a lot for both users and crawlers in SEO, so to provide better SEO marketing services this tool will be very useful

Monday, 5 December 2011

Need of Search Engine Optimization for a Website

Search Engine Optimization or SEO is the most discussed topic on website owners today. Site Optimization is the first thing that comes to their mind after the publication of the site. SEO is the backbone of a website, without the chances of success in online business is not only difficult but impossible. Thousands of sites have posted each year and thus the number of websites on the Internet has greatly increased. When you search a topic in the search engines using a keyword, you'll see thousands of sites are displayed. Among these sites, you only visit sites on the first page of search engines, sites that appear beyond this mostly neglected. The number of websites that display after a search on a particular keyword contains similar information. Yet some good places ranks, while most do not. The main reason behind this is the lack of a good search engine optimization or SEO.

Sites that are better optimized to obtain higher rankings in the pages of search engines, and they are visible to Internet users worldwide. The sites have been published without being properly optimized not have a high rank, and therefore can not reach the target audience. And they left behind hundreds of other places in the pages of search engines. Appoint an experienced and effective search engine Optimization Company is the best way to obtain optimization services appropriate for your website. These search engine companies provide excellent SEO services to help websites achieve a higher rank in the pages of search engines. Each board administrator aims to see their site for the first page of search engines and for that search engine internet marketing of their site is a must. In this state, Indian SEO companies flourished in an upper limit. Their excellent optimization services at low prices have attracted thousands of website owners worldwide.

Friday, 2 December 2011

You Tube Analytics- Check your Audience Graph

You Tube is a great option to advertise through videos like search engine internet marketing. Now You Tube has changed Information, software that let people see specific statistics about their movies, with statistics, which features even more in-depth reviews and statistics. It is named as You Tube Analytics.

It is located at youtube.com/analytics. The statistics gives authorized You Tube users all the information about their videos views and other statistics in an easier design with several effective new options. All the users are well known with the web internet marketing statistics through Google Analytics now will find the same way the stats of their uploaded videos.

How does it help?

Well, using these stats, you can improve your video’s perspective number and develop your acceptance on the site. For example, you might master that your videos are most well-known on Fridays, that you have a large following in USA, or that new video that have fun with off earlier articles become more well-known more swiftly. With this information, you can focus on developing gripping new articles that attracts your focus on people.

It features a conclusion document for your video on You Tube and an information filtration that allows you to filtration reviews by articles, location and time frame, and an involved map that comes with most reviews, demonstrating you the regional syndication of the full you want.

Overall major benefits of You Tube’s analytics and content management tools provide an opportunity to target your preferred demographics and also providing viewers with a high-quality branded experience. Lastly, you can now obtain the currently viewed document etc.