Did you know the email CTR (Click through rate) is 2.6%? Even the ROI on direct mail is about 1%.
Now, everyone thinks, why are these figures too low?
Well, the reason behind such low figures is inappropriate customer research.
Several marketing campaigns cannot reach their ideal customers, segmentation
& personalization. As a result, they achieved totally different from their
expectations or desired results.
This is where Account-based
marketing comes forward with great opportunities. It offers a way to reach
your ideal customer who will recognize your efforts and pay you in the long
run.
That’s the customers every business is seeking.
Thenceforth, we will take a deep dive into account-based marketing.
Let’s start!
Introduction to
Account-based Marketing Concept!
Account-based
marketing
is generally categorized into B2B
marketing strategies. It is a marketing process where marketing & sales
teams come together to search for quality accounts to become potential clients.
Let's understand it more clearly with an example:
Suppose you are running a lead generation campaign to
meet the requirements of your customer persona. Yet, you are not fully assured
what will stick.
On the other hand, when you are running an
account-based marketing campaign, you target the customers you want with the
assistance of the sales team. In the meantime, the combined efforts of the
marketing & sales team find out your potential customer & set up a
campaign that directly speaks to that particular audience.
Well, this is what makes Account-based marketing
different from other marketing campaigns.
How Account-based
Marketing is beneficial?
Now, let's take into account the perks that come with
account-based marketing:
Ø Minimize Sales Cycle
An account-based marketing strategy is the one that
can save a lot of time & bucks that directly results in ROI maximization.
It allows businesses to connect straight with the core decision-makers.
Instead, bring employee engagement with the resources who have limited
authority access. As one is directly targeting the decision-makers, that
ensures that they can pay and you will better serve them.
Ø Simple
to Estimate ROI
Statistics said that 99% account
engagement is increased for ABM accounts alongside 80% revealed that the win
rate is improved for the ABM approach. It is easier to evaluate the ROI and
outcomes per mentioned prospects.
Suppose if we hit 100 potential
audiences and convert 10 out of them. This is where the ABM conversion rate
will remain 10%.
In this way, it witnesses to reach
out to the entire targeted coast with a well-designed marketing campaign and
convert 10 people. After that, 4 of them will leave after their first month.
Rather than, it would be best if
you nurtured long-lasting, educated prospects that will stick with you in the
long run.
Ø Personalization
cut-down long hours & Money
Can you estimate the time your sales team invested
while speaking with customers who barely acknowledge what your business does?
Such kind of marketing reflects a broad marketing strategy.
With ABM (Account-based marketing), businesses can
attract an audience who are already well-versed or familiar with the company
and its services. Basically, such prospects are ready to make decisions that
save a lot of time & Money for businesses in the long run.
Wrapping-Up
In our last sayings, we would say Account-based marketing is a smart choice for company sizes. It
allows you to build a lasting bond with your customers. By proceeding with this
strategy, businesses will reach customers that will upscale their retention
rate and develop a robust base.
If you want to find out your ideal accounts, Cogniter Technologies will assist you
in performing them proficiently.
Our Recommendation
Cogniter Technologies is a leading name in the digital marketing
agency.
They have built with knowledgeable and proficient marketers who can provide you
with the best-suited advice and solutions.
Feel free to consult our Marketing experts at https://www.cogniter.com/contactus.aspx.
