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Monday 3 January 2022

Social Media Marketing Strategies to be following in 2022; don't miss out 5th!

Research says an average US individual spends about 2 hours on social media. And, it's a considerable figure that can turn into a growth opportunity for businesses. Social Media can generate a maximum number of potential audiences for their venture via social media marketing trends.

In today's highly innovative world, every business has a digital presence and trade online. Social media has become an amazing way to attract potential traffic towards their business brand. You will find several social media platforms like Instagram, Twitter, and Facebook that are helping tons of brands to strengthen their foothold in the marketplace.

Do you want to build a robust social media presence for your business brand? If yes, this reading might prove interesting for you.

Today, we will look into the result-driven social media marketing trends that will possibly work in 2022. So, take a glance below & complete the read at the end:

Top 5 SMM Trends that to be following in 2022

·         Create Short-form Video

Everyone knows Tiktok & Instagram Reels has crossed million and billions of user mark in 2021. It shows how a maximum number of individuals invested their time on these platforms.  In the meantime, businesses can find it a great opportunity to connect with millions of people & introduce their products. It allows businesses to promote their products worldwide via short video platforms.

Wholly, it is the future & businesses should invest in it to get amazing exposure in the 2022 market. 

·         Implement Paid Advertisements

With a fall-out in organic traffic on social media, it has become significant for marketers to invest in paid advertising.  Did you know 82% of B2B businesses are now investing in paid advertising to send their message to users and connect with them?  And there is no need to explain how significant sending messages out to the user is. Thenceforth, paid ads find a great mode to drive potential leads. Even a quality ad campaign can increase converting leads into customers.

So, it is suggested to invest in paid social media advertisements to entice a Maximum audience.

·         Social Listening is on Hype

Social listening plays a crucial role in changing or updating your business products & strategies.  It helps you understand what your followers & potential customers want from you and even how popular your business brand is?

With the assistance of social listening, you can check your brand mentions and popular hashtags. However, having this valuable information can assist you in making a result-driven decision for your business brand.

·         Promote Products on Social Media

If you are digitally selling products, you should allow your customer to purchase social media. Businesses must focus on building an Instagram shop or Facebook Shop in 2022. As a result, your customers can directly make a purchase on social media.

You can add the most demanded and preferable stock on social media and set up paid advertisements to gain quick results.

·         Social Media Customer Support Service

Yes, you heard it correctly! Businesses should focus on setting up social media customer support services. It can prove a profitable social media marketing strategy for 2022 as users find it more convenient to get answers to their queries on social media; instead of spending hours on call and messaging with customer support executives.

The best thing is most of the companies have not focused on this functionality yet; thenceforth, you can take advantage of it and build a strong foothold.


 You can follow the mentioned social media marketing trends to reach high bars in 2022 and get the most out of social media. The only thing social media demands is focus and creative trends to get high brand exposure & stronghold on it

If you want to build a robust presence on social media, Cogniter Technologies can help you implement result-driven social media marketing strategies as per your business brand requirements. So, what are you waiting for? Feel free to contact us today at https://www.cogniter.com/.