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Wednesday, 25 January 2012

Is Windows Phone 7 the Best Platform you’re Not Using?

In the world of smartphones, Windows Phone 7 is barely a blip. It has, by some estimates less than 6% market share. Android now owns half the market and iOS about 26%. This isn’t right. You see, the Windows Phone 7 is a good, possibly great mobile platform. It’s better, in my opinion, than Android and nibbling at the heels of my favorite, iOS and the iPhone.

To understand why things are so out of whack and why I believe they could change, we need to take a closer look at a Windows Phone—which I did.
Microsoft’s Windows Phone Metro interface is a malleable tower of hubs that brings more sense to your mobile world than virtually any other platform. Yes, it looks good. Windows Phone 7 features one of my favorite mobile interface color palettes–second only to the iPhone’s gray, rain drop speckled backdrop and consistent, brightly colored app icons. 

Like the best smartphones, Windows Phone can use what you tell it to organize your friends, family, e-mail, appointments and more. It does a lot of what I like to call “connecting the dots” and creates a variety of serendipitous connections to your disparate world. The “Me” hub is one of my favorite innovations not only because it’s all about me, but because it brings together everything that matters and relates directly to me in one place.

Windows Phone is full of sensible touches and navigation that should make sense to the both smartphone veterans and neophytes. You can swipe up and down to see all of your tiles (or hubs), and once you’re inside a hub, you’re usually scrolling left to right you see different facets of information for that hub. Yes, you can add and remove tiles. I added Gmail and Twitter.

Despite this, Microsoft’s approach to marketing Windows Phones 7 app development is clearly changing. It’s undertaken and aggressive campaign and I think the carrier partners may finally be getting behind the platform. Plus, there are now a number of excellent, lust-worthy and super affordable Windows Phone 7.5 devices on the market. The time is ripe for Windows Phone 7.5 to grab the spotlight. Now, are you ready to grab a Windows Phone? Let us know in the comments.

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