Advertising and Marketing have always been a famed industry for quick evolution & transformations.
Regardless
of that, the circumstances of a few previous years have made the marketing
industry more competitive & challenging for marketers.
From
technological shifts, labor shortages, pandemic-suffered consumers to supply
chain disturbance, made the marketers more nimble and proactive.
Since
2020, every marketer has written their strategic concepts, rewritten, and fully
vanished sometimes.
Am
I right? Because I did the same!
Well,
the competition touches the sky doesn’t mean businesses can beat it.
Today's
blog post will discuss the top Marketing & Advertising trends that help you
steer in 2022 & beyond.
Let’s
start, then!!!
Top
5 Marketing & Advertising Trends of 2022
Inclusive &
Empathetic Marketing
Inclusive
& Empathetic Marketing encourages the human centricity that will be the one
way to succeed further.
Unsurprisingly,
Isolation, uncertain incidents, and social distance of the previous years have
badly scooped up on the mental well-being of humans. As a result, consumers start attracting
towards the softer marketing techniques; in spite of overpromising
advertisements.
Basically,
Empathetic & Inclusive marketing is all about putting your approach in the
customer's shoes. The prime aim of the approach
is to build a credible relationship with your customer that will run last long
and mutually benefits both sides of the customer & business.
There
are a few tricks to remember while implementing an Empathetic marketing
approach:
·
Always be authentic
·
Increase Customer
Engagement
·
Let your customer believe
why you exist
·
Use Empathetic language,
etc.
Voice Search Optimization
Did
you know 48% of customers started using voice search assistants for web
search? Well, 48% is not an ignorable
figure. Since the advent of the Voice
Search functionality, it has proved the fastest growing technology, including
Siri, Alex, and many others.
Respectively,
the increase in voice searches drives website SEO.
Voice Search Assistant is an interesting technique. Imagine asking common questions and getting answers in a conversational manner. People find it a much more convenient source of browsing and easily get answers to their questions. It is supposed to be a crowing approach in 2022 and beyond.
Short Videos
There
is no need to explain how rapidly short video content is growing
worldwide. Did you know 89% of marketers
have planned to spend on short-form videos in 2022?
