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Thursday, 29 November 2012

Key Questions To Ask When Hiring A Pay Per Click Consultant

Pay Per Click (PPC) management is a combination of science, art and essential calculations. It is not hard to master, but you need time to be good at it. So, if you do not have the time to study and master the ropes of PPC management, then you need to find and hire a Pay Per Click consultant. These consultants will not only help increase your clicks and impressions, they will also help increase profit and revenues for your business.

So, how do you find the right Pay Per Click consultant?

The World Wide Web is saturated with self declared PPC consultants; but, not all of them are worth their salt. Here are a few questions that you need to ask when contracting the right PPC company.

1.    Do they have the qualification?
A qualified PPC consultant should have “AdWords Qualified Individual” certification badge on his website. This badge is linked to a webpage hosted by Google. This badge indicates that the consultant is indeed certified by Google. Always look out for it when shopping for the right consultant.

2.    Do they have any experience?
If the consultant does not have the certification, then you need to look at the kind of work they have done before. Ask for referrals and talk to his previous clients about their experience with the consultant. You may want a consultant who is experienced in the same industry as yours. This way, he will be able to know what works and what does not. This can be very helpful in boosting your conversions.

3.    Has he done any research on your site?
While interviewing the client, ask what he can do for you, and how he will do it. He should have a basic understanding of your business and the industry that you are operating in. You are better off hiring someone who is willing to go beyond the usual to reach the deal. This is the kind of consultant who will deliver good results for your business.

4.    What is the price?
Price should not be a constraint is you are getting value for your money. However, be sure to understand the package that the consultant is offering as well as what your money will, and will not, do. Most PPC consultants are paid on a per hour basis or on their total monthly spending.

These are a few key questions that can help you find the right PPC consultant for your business. If you are not satisfied with the answers provided for these questions, then you can either seek clarification or get another PPC company India
For more info please visit at: www.cogniter.com

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